Caribou Coffee Cutting Artificial and Caramel Coloring from Beverages
One after another, coffee chains around the U.S. announce their removal of artificial colors.
First Dunkin’ Donuts then Panera and now Caribou Coffee, the movement to clean label ingredients continues to sweep coffee houses.
A common theme in these shifts to simpler ingredients by cafes seems to be the removal of caramel coloring.
Caramel replacement doesn’t come as a surprise since a 2014 article in Consumer Reports about the levels of 4-MEI in soda brands created a lot of disdain for Caramel Coloring across many applications.
Consumers want to see label-friendly and familiar ingredients like color from fruit and vegetable juices. In fact, when it comes time to purchase, over 50% of the general population believe it’s important for colored products to be using food color from plant sources.