SweeTARTS Launches Five New Custom Colored Gummies Shaped as School Mascots
SweeTARTS launched five new custom college SweeTARTS Gummies inspired by the school colors and mascots of University of California Los Angeles, University of Texas, University of Tennessee, The Ohio State University and University of Arkansas.
The SweeTARTS campaign is the first activation in a multi-year partnership between Nestlé Confections, IMG, and the five universities. Additional IMG partner universities will be added in future years. As a continuation of SweeTARTS’ Follow Your TART campaign, which encourages fans to follow their passions, the brand is releasing these limited-edition SweeTARTS . . .