Sensient’s Customer-First On-Time Delivery Commitment

Shrinking Project Lifecycles Stress Importance of On-Time Ingredient Delivery

The marketplace is changing. The food and beverage industry is constantly evolving to meet customer demands, and in recent years, this has meant faster time-to-market for new products. Consumers today are demanding new things constantly, from new ingredients, to cleaner labels, to adventurous trends. To meet fickle consumer demands, companies are innovating faster to stay ahead. General Mills is one example — the CPG giant flipped their entire product development model to a consumer-first design process, enabling them to capitalize more quickly on current trends and food fads.

As project lifecycles shrink, on-time delivery of ingredient samples and orders is critical. To meet formulation deadlines quicker, food scientists will require tighter turnaround times on ingredient solutions; the same goes for final orders for scale-up production. Ingredient suppliers will need to emphasize agility, quality, and consistency to cater to food manufacturers focusing on faster innovation. Sensient’s focus is getting the right high-performing solution out the door as quickly as possible.

Get Natural Color Samples Quickly

Vertical Integration’s Impact on On-Time Delivery


Unlike color suppliers who mainly buy and resell premade products, we manufacture over 90% of our color solutions at a Sensient facility. Similar to a food manufacturer, we know how detrimental a late ingredient component can be to a scheduled production process.

Our Global Agronomy Program enables us to add value to over 80% of our botanical colors through our vertically integrated supply chain, minimizing some of the supply challenges like disruption and price inflation that are commonly associated with horizontal supply chains.

Sensient’s Commitment to Meet Customer Expectations

Our entire business is customer-focused. We measure ourselves on late delivery to CUSTOMER REQUEST, rather than dictating to our customers what their delivery date should be and forcing them to follow our structure. We are constantly evolving to better serve our customers. There is no “perfect” in our eyes, as our program is always improving. Our two major focus areas are:


Delivering on-time to customer expectations


Offering competitive solutions that meet our customers’ needs


To cater to diverse delivery needs, we offer a variety of sample options from immediate, ready-to-ship color solutions to more custom, made-to-order samples. Our minimum on-time delivery expectation is 95%, and we challenge ourselves to meet this threshold to alleviate inventory and shipping costs for food manufacturers.

If Sensient ever falls below the 95% level, it’s flagged in our system and tracked for immediate improvement.

Internally, we call our on-time delivery and customer satisfaction strategy “Running the Trains on Time”; it is a metaphor for operating business smoothly and effectively to best service food manufacturers.


We choose a commitment to service. In doing so, Sensient always offers full transparency on this topic, and if you are a current customer and interested in seeing your on-time delivery report, we are happy to provide our records.

If you have any questions about Sensient’s delivery or sampling policies, please feel free to reach out here.

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