Rubio’s Fast-Casual Fresh Mex Restaurant Removes Caramel Coloring
Fast-casual chain restaurants continue to make menu improvements in order to provide clean label offerings for consumers. This week, the spotlight is on Rubio’s Coastal Grill.
San Diego-based Rubio’s restaurants announced Monday they have has removed artificial flavors and food coloring from their core menu of Mexican coastal food.
Rubio’s said they worked with its suppliers over the past year to remove caramel coloring from their signature Chipotle Sauce and reformulate the flour tortillas to remove artificial flavors. Caramel coloring has made its way onto several no-no lists, most likely stemming from all of the disdain created from a 2014 Consumer Reports about the levels of 4MEI in soda brands. Since then, caramel has continued to be under scrutiny across many applications. Luckily, there are alternative, natural browns out there.
“We’ve been working hard to continue our promise to serve delicious food that our guests can feel great about eating, and that includes continuously evolving our ingredients,” said Ralph Rubio, co-founder of the popular restaurant chain.